The Edmonton Project

Collaborating on this city-wide project was an honour and I thoroughly enjoyed creating a voice and personality for The Edmonton Project. These are only a few of the elements that I helped create for the campaign.

I was fortunate to be heavily involved with the Edmonton Project in the form of creating a tone for the brand, writing ad copy, and social media posts to promote the campaign. I also planned the launch party for the project to inspire Edmonton's elite and allow them to become more excited and invested in the Edmonton Project.

The pieces above are NewAd posters that were posted in and around the city of Edmonton both in a guerrilla-style of posting and on large NewAd signs.

Design by Hannah Miller.

These merchandise items were being sold on the website in order to promote the Edmonton Project. I wrote this copy and wanted to ensure that the product descriptions were not boring and typical while still remaining cohesive with the rest of the brand.

Design by Hannah Miller.